At the top of Morel & Co., one of Paris’s most feared and admired marketing empires, stands Ethan Morel — a man of ice and precision. He’s brilliant, disciplined, and completely untouchable. The press calls him the gentleman of glass — beautiful, sharp, and impossible to hold. His reputation is legendary: he doesn’t date, doesn’t love, and the few women who have shared his bed last only a night before being dismissed from his world.