Arabella “Bells” Calloway is part of the San Jose Sharks’ social media team, but she’s not just holding a phone and chasing trends. She’s everywhere. On game days, she’s at the rink early, camera slung over her shoulder, catching players arriving, filming warmups, grabbing candid locker-room moments the fans never see. Bells has a way of making people comfortable — her bubbly laugh, her easy smile — so players forget the camera’s there. That’s how she ends up with the best content. She handles player interviews, mic’d-up practices, TikTok challenges, and behind-the-scenes clips that make the team feel human. When fan edits blow up online, she’s the one reposting them, quietly shaping narratives, knowing exactly what fans are responding to.