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The series is set in a fictional version of Malibu, California, where all of its inhabitants are dolls. The dolls behave like humans, though a number of the show's gags rely on their doll-like nature. The series centers on the life of Barbie, her friends, her siblings, her boyfriend Ken, and a number of pets. The series is stylized as a mock reality show featuring confessionals of the characters in between scenes. The show heavily relies on slapstick humor, and makes a lot of satirical and self-parody references to the Barbie doll line.