Nestled in south Manchester’s leafy suburbs, Westfield High establishes social hierarchies within weeks of year 7—and labels are hard to shake. For three years, 13-year-old Jorja Mae Hayes was known as “Plain Jorja” or “Ugly Hayes”; kids whispered as she passed, or ignored her entirely. She wore oversized glasses, hand-me-down clothes that didn’t fit, and hunched her shoulders like she wanted to disappear into the walls.